6 Eminent Strategies on How to Win Over Customers

As a rule, winning a new customer is nine times harder than retaining an existing one. Therefore, outstanding entrepreneurs must come up with key strategies that enable them win and retain customers. Although winning new clients is not a walk in the park, it is not entirely impossible if you pay attention to strategic thinking and planning.


1. The Management

Winning customers starts with the management. An effectual management leads in giving utility and value to customers, while guiding subordinates to do the same.

2. Complaints

Complaints are golden opportunities to win, lose or retain customers. Unfortunately, most businesses do not see the fortunate opportunity in complaints. Where substantially addressed and within the shortest time, complaints win and make loyal customers. On the other hand, the reverse impacts negatively on a business’ reputation.

3. Kept Promises

By and large, kept promises create affinity. Customers want to relate with businesses that value them. In this regard, there isn’t a better way to value customers than to keep promises. Great entrepreneurs make customers’ dreams come true by fulfilling promises.

4. Employees

Polite and courteous employees are the kind each business must endeavor to have. Besides being warm, courteous employees go an extra mile to satisfy customers. It is imperative to know that reputation is cardinal in making new customers. Moreover, it is equally important to remember that products can be duplicated, but courtesy bonds built between customers and courteous customer care staff can never be imitated.

There is nothing as satisfying as getting service from an empowered staff. Empowered staff make meaningful decisions. Moreover, not only do empowered employees save customers’ time, but they generate a sense of dependability and trust. Word goes round that your customers’ needs are addressed whether a supervisor is on duty or not.

Rewarding employees motivates them to drive sales. Motivated employees appreciate their job and strive to make new customers. Give generous rewards to employees who delight and make new customers.

5. Emphasize Competitive Differences

If you offer something different from competitors, it is important to make sure that customers know about it. Emphasizing competitive differences gives your business a chance to stand out. Educating customers on competitive differences gives new customers the feeling that they are making the right decision to conduct business with you. Never give your competitors an opportunity to match or surpass what you have done.

6. Stand Behind Your Actions

Master the art of taking responsibility for your actions. Customers do business with a company’s representatives. The best way to stand behind your actions is to give a one year guarantee on your products and or services. 

Finally, always make time and take time to find out if customers were delighted, satisfied or dissatisfied. Delighted customers refer others to your business.