Thursday, June 7, 2012

5 Knockout Tips on How to Use Social Networks to Increase Google Visibility

Do you wish to improve your website's ranking on Google? Embracing social networks should be your top priority. Although experts continue to debate the impact of social networks on Google visibility, one thing is clear; Google+, Facebook, Twitter, LinkedIn and other social networks are powerful search engine optimization tools. Here are tips that will help with your Google search rankings when using social networks.

1. Get More Followers/Friends

Social networks are making their presence known in Google optimization. Therefore, when using Google+, Facebook, Twitter, LinkedIn and other social networks to increase Google visibility, you must get as many followers/friends as possible. For example, if someone following you on Google+ searches a keyword that is relevant to your site, chances are that your site will rank highly in his search results. To increase your social networks followers/friends;
  • Put a link to your social network’s profile on your website or blog, and anywhere it is allowed e.g. email signatures, other social media profiles and forum profiles.
  • Link one social network page and/or profile link with other social networks.
 2. Author a Personal Profile

Google+, Facebook, Twitter, and LinkedIn offer one an opportunity to author his or her personal profile. When authoring your profile, it is imperative to emphasize what makes you stand out from competitors.  Emphasizing competitive differences gives people the feeling that they are about to conduct business with the right person. Moreover, Google+ allows one to claim authorship to articles he or she has written. Claiming authorship to articles increases one’s visibility on Google.

3. Directly Connect Your Page

It is imperative to connect your social networks’ page to your website. Adding a simple, but hard to notice piece of code to a page is a genius way to dominate search engine results. Remember, if your social network’s profile has a high traffic, the website will benefits positively. Additionally, it will increase your chances of getting more followers/friends.

4. Encourage Google's +1, Facebook's Like, and Twitter's Tweet Buttons

Do you have the Facebook’s like, Twitter’s tweet and Google’s +1 button on your website? These buttons are powerful answers to search engine optimization. The more people click on them, the higher the page ranks of search engines. Websites that feature these buttons look more popular and attract higher traffic.

For example, when using Google+ it is imperative to get the latest +1 button from Google and install it on your main home page and all other pages. First and foremost, it is the outstanding social proof in King Google's search results. In addition, the +1 button gives others an opportunity to share a link on your page with their Google+ accounts.

5. Fill In Your Information correctly

It is critical to ensure that you fill in your social networks profile information correctly and completely. Remember, search engines, especially Google, give priority to different areas of your profile both for in search results and on page optimization.

Finally, the future of social networks' impact on search engine optimization cannot be wished away. For example, experts predict that use of Google+ will improve Google ranking by 14.8%. Therefore, take time to improve your Google visibility by use of social networks because success in the natural reward of those who take time to do anything well.



Wednesday, June 6, 2012

6 Eminent Strategies on How to Win Over Customers

As a rule, winning a new customer is nine times harder than retaining an existing one. Therefore, outstanding entrepreneurs must come up with key strategies that enable them win and retain customers. Although winning new clients is not a walk in the park, it is not entirely impossible if you pay attention to strategic thinking and planning.


1. The Management

Winning customers starts with the management. An effectual management leads in giving utility and value to customers, while guiding subordinates to do the same.


2. Complaints

Complaints are golden opportunities to win, lose or retain customers. Unfortunately, most businesses do not see the fortunate opportunity in complaints. Where substantially addressed and within the shortest time, complaints win and make loyal customers. On the other hand, the reverse impacts negatively on a business’ reputation.

3. Kept Promises

By and large, kept promises create affinity. Customers want to relate with businesses that value them. In this regard, there isn’t a better way to value customers than to keep promises. Great entrepreneurs make customers’ dreams come true by fulfilling promises.

4. Employees

Polite and courteous employees are the kind each business must endeavor to have. Besides being warm, courteous employees go an extra mile to satisfy customers. It is imperative to know that reputation is cardinal in making new customers. Moreover, it is equally important to remember that products can be duplicated, but courtesy bonds built between customers and courteous customer care staff can never be imitated.

There is nothing as satisfying as getting service from an empowered staff. Empowered staff make meaningful decisions. Moreover, not only do empowered employees save customers’ time, but they generate a sense of dependability and trust. Word goes round that your customers’ needs are addressed whether a supervisor is on duty or not.

Rewarding employees motivates them to drive sales. Motivated employees appreciate their job and strive to make new customers. Give generous rewards to employees who delight and make new customers.

5. Emphasize Competitive Differences

If you offer something different from competitors, it is important to make sure that customers know about it. Emphasizing competitive differences gives your business a chance to stand out. Educating customers on competitive differences gives new customers the feeling that they are making the right decision to conduct business with you. Never give your competitors an opportunity to match or surpass what you have done.

6. Stand Behind Your Actions

Master the art of taking responsibility for your actions. Customers do business with a company’s representatives. The best way to stand behind your actions is to give a one year guarantee on your products and or services. 

Finally, always make time and take time to find out if customers were delighted, satisfied or dissatisfied. Delighted customers refer others to your business. 

Friday, May 11, 2012

To Be Poor Is A Crime – How to Make Money Online Writing Articles

Have your parents invested money and educated you? If they have and better still, you are privileged enough to own a computer and internet connection, it is a criminal offence to be poor. Moreover, if you are one of those that are waiting for the government to create a job for you, you better wake up, and smell the coffee. Today, you have an opportunity to make money online writing articles. I know you’re asking, “How and where do I get articles.” That is what am about to reveal to you.


Freelancer.com is an amazing place to get an introduction to the art of article writing. More often than not, clients request for SEO articles. In this regard, you need to learn the art of SEO article writing. Fortunately, it is not rocket science and you should take a maximum of 30 minutes to learn how to write SEO articles.

At freelancer.com you will bid for jobs. It is imperative for me to mention that freelancer.com brings together millions of clients and service providers. Some of the service providers you will be competing with have thousands of reviews, but that should not deter you from making money online. A good way to start is bid for low paying jobs at first. Learn the art, earn positive reviews and you will be crossing the bridge to the promising land of high paying jobs.


Iwriter.com is an incredible bank of article writing jobs. However, you MUST be a polished article writer if you do not want your account suspended. In this regard, you must be confident on the art of SEO article writing. However, rest assured that your services will be highly rewarded.


At Elance.com you can bid for jobs. However, you first have to take up an exam at Elance, and thereafter, write proposals when biding for jobs. For newcomers, Elance may not be the best place to start.
In my next blog post, I will share the intricacies of freelancer.com and how to win bids. 

Wednesday, May 2, 2012

Top 4 Advantages of Online Options Trading

The discovery of the internet and its consequent growth has had both positive and negative impacts. Fortunately, the positive aspects of the internet outweigh the negatives. For example, it is possible to accomplish hundreds of tasks from the comfort and safety of one’s office or home. Online options trading is one of the vast benefits accruable from the internet.

Why Venture in Online Options Trading?

Online options trading has 4 major advantages. It is on this background that they have become a major investment option for on point investors. These advantages include;

Accessibility

The internet provides tens of thousands of online investment options. It is on this principle that phenomena like online dating and shopping are founded. In this regard, online options trading offer an investment vehicle that has a variety of choices. Moreover, it is possible to sort through these choices with minimal trouble and in the least time possible. More often than not, increased choices allows one the opportunity to conduct a thorough research with the ultimate intention of making not only an informed, but the right decision.

Information

The right information is power. There are 3 search criteria that are fundamental when searching for an online options trading broker to handle your online options trading accounts. First and foremost is the broker’s reputation. However, most brokerage firms will put up ads to entice prospective customers. For example, most firms claim to be the most reliable, experienced and the best available. However, the internet provides you with a credible means to confirm these claims.

Secondly, the online options trading brokers website is the platform through which you will conduct your business. It would be counterproductive to fall for a brightly colored website that has pretty graphics. Besides the colors and the graphics, there is more to online options trading websites than meets the eye. Therefore, one must choose a brokers site based on its ease of navigation. Remember, it is foolhardy to choose a site that will waste your time due to difficulty in navigation.

Third, one must evaluate the cost of doing business with various online options trading brokers. Take time to evaluate the cost of commissions. Additionally, keenly investigate the maximum and minimum transaction amounts per account offered by each broker.  Moreover, of equal importance is the ease of conducting business and the customer service offered by online options trading brokers.

Speed

Although the internet entails storage of massive amounts of data, it is fundamental to note that it offers a platform that facilitates a speedy retrieval of data. Therefore, it is possible to transact an online options trading in the least time possible. Online options trading is thus a speedy way of making money.

Informed Decisions

The online options trading brokerage firm website will provide you with the right information that will enable you to make the right decision. However, the ultimate decision lies entirely on you. Fortunately, one can review these decisions fairly quickly should they realize they made a mistake.

A Powerful Investment Idea

Online options trading is without a trace of doubt an investment option whose time has come and a powerful investment vehicle.

Thursday, March 29, 2012

Why 8 Out Of 10 Internet Marketing Businesses Will Fail Within the First Year of Operation

Starting an online marketing business requires 10% capital and 90% guts. Moreover, running an internet marketing business is not merely rolling a dice and hoping for a six; it is careful planning to make sure you throw a six.

More often than not, most people start online marketing businesses without a business plan. It is on this background that 8 out of 10 web marketing businesses will fail within the first year of operation. Consequently, most people will concur with me that a failure to plan is a plan to fail.

Why is Online Marketing Planning Needed?

A web marketing business plan is a complete action plan forecast of how you plan or intend to achieve your business goals. It takes time to complete a good business plan, and most of that time is spent in research and re-thinking your ideas and assumptions in order to create the best plan possible. But that is the value of the process, so make time to do the job properly. Remember, It takes time to succeed, because success is merely the natural reward of taking time to do anything well!

If you don’t know where you’re going, you probably won’t get there! Online marketing business planning is the process that helps to determine where you are going, how you are going to get there and also how you will know when you've arrived at your destination. Therefore, an internet marketing business plan is a road map that will make sure you reach your destination.

Reasons for Drawing up A Web Marketing Business Plan

For personal use: It is fundamental to have all your ideas written down on paper. Consequently, your internet marketing business plan will assist you in turning those ideas into reality. This it does by;
• Making you think through your ideas more carefully
• Ensuring that you do not forget any of your ideas
• Helps you to take a second look at your ideas to make sure that they will actually work.
• It is a roadmap to keep you on track when you are running your own business.

To obtain funding: A business plan is a tool that will assist you to obtain money to start or grow your business.

To help others understand your business: It is only after your employees, suppliers and other stakeholders read your business plan that they understand your business.

As a tool to reduce risks: Helps reduce the risk of losing money and the risk of failure!

There is no doubt that an internet marketing business cannot thrive without a business plan. Therefore, ensure you have one if you wish to succeed.